The 'Beautiful Hands' video series journeys into the City of Joy, Kolkata which is home to the Ritu Kumar brand. The films portray the soul of the company - its techniques, processes and people who work behind the scenes to create each design. It is also an ode to the craftsmen and their ancestors who have been meshed with the fabric of our society and families for generations.
Ritu Kumar products keeps the traditions of high value hand-craftsmanship alive. It is a story of India’s past becoming its present and we want to take pride in its future.